With more than 95 Crore active users worldwide, Facebook has become a prevailing player in the digital advertising industry. In India alone, there are more than 6 Crore active Facebook users.
As marketers and business owners, it is important for you to understand how your targeted audience/customers are using Facebook, so that you can find the best way to communicate with them to achieve your marketing objectives.
We conducted some research on the usage of Facebook in Jaipur, Rajasthan that can help you gain valuable insights into this largely untapped segment of audience.
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